With InTouch, operators have a user's perspective to define and measure the effectiveness of their marketing programs, service offerings, customer support, and network operations.

The tools allow Operators to segment the user’s experience based on demographics, location, service types, handset/user devices, and underlying infrastructure vendors. Customers are the cornerstones of an Operator’s business and vital to your future success. Experience Manager delivers the metrics to manage the customer’s experience. Managing your Network and Business Operations based on your Customer’s Experience will improve you competitiveness and efficiency.

Competitive Gains

Immediate customer experience feedback versus today’s surveys, focus groups, and billing record analysis can lead to immediate corrective action which will improve new service introductions, strengthen market share, and add targeted marketing campaigns. In turn you will increase revenue, improve customer retention, and improve customer and service adoption.

Operational Efficiencies

Streamlining and automating your data versus fuzzy and time delayed qualitative and quantitative data will reduce the time and cost of providing network operations data to support both business and network operations.

The Experience Manager Sources and Uses of Data

Experience Manager is about helping the operator break down the organizational barriers that tend to exist in well-established environments. Experience Manager provides the data aggregation and report automation to provide meaningful data to every organization in your company from Sales and Marketing to Product Management to Operations and Engineering and back to the Executive Committees.

The Telemanagement Forum (TMF) has identified the need to focus on the customer's experience. Within the TMF's e-TOM framework, The DAX Experience Manager brings together pillars and layers within “Operations”, “Strategy, Infrastructure & Product”, and “Enterprise Management" areas. This brings data from supporting systems to a business intelligence level and brings value across the corporation as a whole.